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The American Middle Class is evaporating.



In 2024, the American middle class faces an unprecedented financial dilemma. Gone are the days of simple homeownership dreams and the expectation of a car in every driveway.

Today, the reality is starkly different, with financial models shifting towards an economy of perpetual renting and borrowing. The Wall Street Journal has highlighted a grim milestone: owning a home has never been less attainable compared to renting. The landscape of American consumerism has morphed into a culture of financing everything—from cars, with average monthly payments soaring to $726, to vacations in Cancun via "buy now, pay later" schemes. This paradigm shift has not only made life more expensive but has also ensnared many into a cycle of payments for possessions they don't truly own.


This transformation raises questions about the sustainability of such economic models and the long-term impact on personal wealth accumulation. As more Americans opt to lease their lives rather than own them, the essence of financial security is being redefined. The government's portrayal of a thriving middle class is at odds with the underlying financial instability these trends suggest. The distinction between owning and affording has never been more critical, a secret that, once understood, can unlock the door to genuine wealth building.


As of 2023, household incomes have seen an increase of 11% from 2019, reaching around $76,000. However, this growth pales in comparison to the skyrocketing costs of living. The price of new cars, homes, and even gas has surged by 19%, 60%, and 44% respectively, significantly outpacing income growth. This disparity has left less disposable income for savings, investments, and discretionary spending, pushing more Americans towards credit to maintain their lifestyles. Yet, as credit card debt hits record highs, the dream of financial prosperity seems ever more elusive.


The situation is further complicated by the economic principle of disinflation, where prices continue to rise, albeit at a slower pace. This phenomenon means that even as the economy cools, the purchasing power of the average American does not recover, making it increasingly difficult to keep up with the cost of living. A study by Bankrate in 2023 revealed that 60% of Americans felt their incomes could not keep pace with cooling inflation, a stark contrast to the perception of economic recovery.


Amidst these challenges, the value of financial education has never been more evident. Between 2019 and 2023, tangible assets like real estate, stocks, and businesses have appreciated in value, contrasting sharply with depreciating assets such as cars and clothes. This disparity underscores the importance of investing in appreciating assets as a pathway to wealth, rather than being ensnared in a cycle of financing depreciating liabilities.

The narrative of ownership is being rewritten in 2024, with implications that extend beyond individual financial health to the broader economy. As Americans navigate this changing landscape, the need for strategic financial planning and education becomes paramount. The upcoming wealth-building workshop on February 6th, 2024, offers a beacon of hope, providing insights into leveraging one's money as a tool for asset accumulation and genuine wealth creation.


The trends of 2024 serve as a clarion call to reassess our relationship with money, ownership, and wealth. As the middle class navigates these turbulent waters, the journey towards financial independence demands innovation, education, and a strategic shift towards asset ownership over the perpetual leasing of life.


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